Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Amy Aitman Built a 3-Channel Visibility Strategy Post-HCU Reset
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Mar 11, 2026 Amy Aitman, COO of Scale Visible and founder of Venture Forth Media, helps brands rebuild visibility after big Google updates. She explains why Reddit now shows up in search, how to engage there without spamming, and her three-legged visibility plan: Reddit participation, YouTube channels, and third-party editorial mentions. Practical steps and a campaign example tie the strategy together.
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When HCU Forced A Publishing Reset
- Scale Visible's team was forced to stop publishing after Google's Helpful Content Update and lay off hundreds of contractors. Amy describes the period as being "punched in the face by Google" and questioning her place in the industry.
One Legged Google Stool Revealed The Need To Diversify
- Amy realized the company had a one-legged stool dependent on Google traffic and needed new distribution channels. That led them to study search results and notice Reddit rising across SERPs as an alternative signal source.
Don't Flood Reddit Claim And Listen First
- Don't flood Reddit with branded mentions; first listen, participate, and read the room in each subreddit. Claim your branded subreddit and use it to observe sentiment before trying to market or sell.