435: Customers Given Too Many Choices are 10x Less Likely to Buy AND The Advantage of No Funding by Derek Sivers

Derek Sivers shares two short posts about the downsides of giving customers too many options and the advantage of no funding

Episode 435: Customers Given Too Many Choices are 10x Less Likely to Buy AND The Advantage of No Funding by Derek Sivers

Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998. It became the largest seller of independent music online, with $100M in sales for 150,000 musicians. In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education.

He is a frequent speaker at the TED Conference, with over 5 million views of his talks.

Since 2011 he has published 34 books, including “Anything You Want” which shot to #1 on all of its Amazon categories.

The original posts are located here: https://sive.rs/jam & https://sive.rs/nofund 

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