Newsletter & Email Growth: Growth In Reverse

9 Things Beginners Should Ignore When Starting a Newsletter

61 snips
Oct 8, 2025
Kicking off with the essentials for newsletter success, hosts Chenell and Dylan debunk common mistakes beginners make. Forget perfecting the launch—just start publishing! They argue against spending time on intricate tools and automations, highlighting the importance of engaging with initial subscribers personally. Skipping the fancy landing pages and focusing on content over analytics can accelerate growth. Plus, they discuss why chasing virality too soon could backfire, urging creators to prioritize a strong idea and unique delivery over technical setups.
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ADVICE

Avoid Fancy Automations

  • Avoid complex automations early; they distract from content and growth.
  • Spend time improving content and talking to readers instead.
ADVICE

Delay Paid Ads Until Validation

  • Don't buy paid ads to acquire your first subscribers unless your content is validated.
  • Use organic channels first to ensure subscriber quality and message fit.
INSIGHT

Organic Subscribers Are Higher Quality

  • Organic subscribers tend to be higher quality and more engaged than paid ones.
  • Early subscribers who already know you will open and reply more often.
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