The Hotel Investor Playbook How To Use Social Media To Raise Capital And Find Deals | Soli Cayetano E46
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Aug 26, 2025 Soli Cayetano, a real estate investor and boutique hotel owner, shares her inspiring journey from barista to a $13M portfolio. She reveals how she raised $2.5M in just 60 days using Instagram, highlighting the power of storytelling and personal branding. The conversation dives into the booming wellness trend in hospitality and the nuances of transitioning from residential to boutique hotel investments. Soli emphasizes the importance of building trust and relationships while navigating the challenges of the hospitality sector, making bold moves crucial for success.
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Execution Beats Expert Positioning
- Publicly sharing repeated execution (wins and failures) compounds into investor trust over time.
- That trust converts social followers into investors who sometimes skip typical diligence questions.
Run A Time-Bound Public Challenge
- Tell a time-bound public story (e.g., '90 days to buy a hotel') and post daily progress to hook an audience.
- Use that momentum to convert followers into partners when milestones are reached.
Mastermind Meeting Led To Palm Springs Deal
- Soli met a Palm Springs hotel owner at a mastermind and got introduced to the broker, leading to a quick acquisition.
- The team flew out and went under contract within days from that connection.