[196] – Everyday influencers (aka the power of YOU!) with Sam Hampton

If you were to google 'how to be more sustainable' you would get a slew of posts sharing 'ten top things to do to cut your carbon footprint' or similar.Very few (if any) mention the huge potential influence that we can all have, by sharing the things that we're doing, talking to other people, voting etc etc.

Which is why when I first came across a paper called 'Choices for climate action: a review of the multiple roles individuals play', and it included these very things, I was super excited, and promptly used it as a framework for diving into climate action in my Carbon Literacy courses.

I was delighted to be able to dive into this in more detail with one of the paper's authors, Dr Sam Hampton, who is an academic at not one, but two universities, Bath and Oxford! We discuss not only the paper I mention above, but a new paper that has just been published about the role of hairdressers as 'everyday influencers' - a phrase I absolutely love! We are ALL everyday influencers, and our choices matter and shape the decisions of those around us. I find this hugely empowering, and I hope you do too!