In this episode, host Alex Bond sits down with Georgie Simister, Commercial Partnerships Lead at Artificial Labs, to explore her fascinating journey from broker distribution into the world of InsurTech software sales.
Georgie opens up about the challenges of adapting to longer sales cycles, learning new industry terminology, and what it really means to sell technology that automates decisions and transforms broker and carrier processes.
Beyond the day-to-day, Georgie shares how Artificial is navigating one of the trickiest challenges for any growing business — scaling culture. From the weekly 'Artificial Hour' calls to monthly company breakfasts, she explains how a shared passion for the industry keeps the team united as they grow from a 'family to a village.'
The conversation also touches on Georgie's involvement in the Future First Insurance Network, her own podcast “Insurance Technology: Fact or Fiction”, and — with Insurtech Week in London just around the corner — why in-person events still play a vital role in the industry.
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The Leadership in Insurance Podcast - Insurtech & Innovation