Good Content with Shannon McKinstrie Understanding the Why and How of Your Instagram Reach
In this episode, I dive into Instagram’s latest advice straight from the Creators account, breaking down what really drives your reach and engagement, and showing you how to actually put these tips to work. We’ll discuss why showing your personality and values matters just as much as your niche and we are officially busting the myth that Instagram’s algorithm changes all the time. We’ll walk through the practical do’s and don’ts for your content, including how authentic interactions, great lighting, and trending audio can make all the difference.
In this episode we’ll be covering:
- Latest Reels Lab success story of how my student gained 350 followers from a single post and how your content doesn’t have to be all business.
- Fun fact: Instagram hasn’t changed. What’s changed is what resonates with users, that includes the type of content we want to see and how we interact with it.
- Understanding the Instagram algorithm and how it works for you, so that you can actually grow your account.
- Instagram’s official tips for how to boost your reach, focusing on authentic interactions, video quality, and trending audio.
- What hurts your reach the most when it comes to creating content.
- Additional tips to consider when you’re trying to create engaging social media content.
Featured content in this episode:
- Shannonmckinstrie: The hook formula I swear by
- Creators: What helps your reach
Recommended episodes:
- Episode 57: Repurpose Your Content for More Impact with Less Effort
- Episode 79: Posting Isn’t the Only Way to Grow: Engage More Using This Simple 10-10-10 Method
- Episode 84: Train the Instagram Algorithm to Hype Up Your Content
- Episode 93: The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
- Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life
- Episode 101: Double Your Views on Instagram with the RISE Formula
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