IBJ columnist and frequent IBJ Podcast guest Pete “The Planner” Dunn had a piece in the Oct. 14 issue with an uncharacteristically sharp rebuke for a reader who was woefully uninsured. IBJ Podcast host Mason King took it to heart, because he has long avoided getting life insurance, despite being in his 50s, married and the father of a 6-year-old.

But he is far from alone in wanting to avoid acknowledging the need to plan for one’s own demise. Dunn’s take is that life insurance is the foundation of good financial planning, as well as being a good spouse and parent. In the latest edition of the IBJ Podcast, King and Dunn dive into some the big questions that usually come up when one finally addresses this dark elephant in the room, including how much life insurance is necessary.

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Pete The Planner has a frank message on accepting your future demise