The Casey Adams Show Reimagining Home Water Filtration for a Healthier Future with Rorra Co-Founders Brian Keller and Charlie Carlisle
Jun 3, 2025
Brian Kelly and Charlie Carlisle, co-founders of Rorra, share their journey in redefining home water filtration. Inspired by health issues faced by their families, they discuss the often-overlooked importance of clean water. The duo dives into the innovative features of their lab-tested filtration system, emphasizing transparency and consumer education. They also reflect on the challenges of launching their product and building a brand while navigating remote co-founder dynamics. Their mission is to empower consumers with knowledge for healthier living.
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Choose Lab-Tested Stainless Filters
- Check for lab-tested results from accredited labs like NSF before buying a filter.
- Prefer filters using stainless steel over plastic to reduce microplastic contamination.
Track and Replace Filters Timely
- Choose water filters that track filter life and alert replacement after specified gallons.
- Aurora filters last 200 gallons, about 90 days, balancing longevity and effectiveness.
Demand Full Transparency Online
- Look for filter systems that show clear, full test results on their website.
- Avoid products making claims without posting their entire lab reports.