Ep 782: Building Trust With Employee-Generated Content

Every platform, every feed, every channel is packed with posts and videos that increasingly look and sound like they were produced by the same machine. For employers trying to attract talent, corporate messaging already struggled to feel trustworthy, and AI-generated content has made the problem significantly worse. Candidates and consumers want to hear from real people, not polished brand accounts.

That's fuelled growing interest in employee-generated content, where real employees share their own authentic experiences of working at a company. The potential is enormous, but so is the risk of doing it badly and simply creating more forgettable noise. 

So how do employers tap into employee voices in a way that genuinely builds trust?

My guest this week is Rhona Barnett-Pierce, Founder of Workfluencer Media. In our conversation, she shares what separates effective employee content from scripted corporate messaging and how companies can get started.

In the interview, we discuss:

• Why employee-generated content builds trust
• How AI content is eroding authenticity
• Shifts in communication preferences
• Showing the work, not just the workplace
• The employers who are doing employee content well.
• Finding the existing content creators in your workforce.
• The future of content marketing

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