CX Files Dave Rumble - Maistro - Using Gen AI To Find B2B Partners
Dave Rumble is Director and Executive Chair of the Maistro Group. Maistro has long been a specialist in helping companies with RFPs and vendor selection. The Maistro platform helps companies to make better sourcing decisons adn their database has very prescise details on thousands of suppliers.
Maistro recently introduced the ability to have natural conversations with the database using generative AI, so B2B buyers can engage with the information in the database without needing to build complex queries.
Our conversation came about because Forrester Research recently noted that 9/10 B2B buyers are now asking Gen AI for advice and help when selecting a supplier. Mark Hillary wrote an article exploring this and it was noted in the comments that tools like Maistro offer an advantage over the more general publicly available information on suppliers...
Mark called Dave to explore how B2B buyers are changing and using AI to find CX suppliers.
https://www.linkedin.com/in/david-rumble-4a4a09b/