The Iced Coffee Hour Side Hustle King: The Most Profitable Business You’ve NEVER Heard Of! | Chris Koerner
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Apr 26, 2026 
Chris Koerner, entrepreneur and investor who built dozens of scalable ventures including RV parks and multiple exits. He discusses why starting many businesses beats perfection. He explains finding a paying customer first, quick demand tests with simple ads, and when to quit your job to scale. He also covers hiring fast, leveraging humility to learn, and practical ways to copy proven product ideas.
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Abundance Mentality Expands Markets Not Just Share
- An abundance mentality scales entire markets: new entrants often grow the total addressable market rather than just stealing share.
- Example: Shopify's market grew from a $10B estimate to a trillion-dollar market, turning passed VC opportunities into massive outcomes.
Partnership Gone Wrong Cost The Whole Company
- A $50 million business Chris helped build collapsed overnight when partners started a new entity and pushed him out, ending in mutual legal costs and no winners.
- He pursued litigation but ultimately forgave and kept a personal friendship with one partner while cutting future business ties.
Marry Someone Who Believes In Your Ambition
- Choose a spouse who gives reason to believe in your entrepreneurship and supports you through risks; their belief matters more than mere tolerance.
- Chris notes many potential entrepreneurs remain unlaunched because their partner is too risk averse.
