WSJ Tech News Briefing Why OpenAI Shut Down Sora
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Mar 31, 2026 
Nicole Lamoureux, IBM’s chief HR officer, on why the company is ramping up entry-level hiring to fuel growth. Berber Jin, WSJ tech reporter, on OpenAI’s sudden shutdown of the viral Sora video app and the strategic shift behind it. They discuss AI-driven workforce changes, hiring strategies, and how product priorities are reshaping AI labs.
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Reinvest AI Productivity Into Growth
- Think of AI as a tool to drive growth not just cost savings.
- Nicole Lamoureux urges reinvesting productivity gains into new products, clients, and squads rather than cutting headcount.
Entry Level Hiring As A Strategic Growth Lever
- Hiring entry-level talent now prepares firms for medium-term leadership and product needs.
- Nicole Lamoureux says tripling entry-level hiring fills future middle-management gaps and supplies people for growth initiatives.
Sora Ended Because It Was Costly And Not Revenue Focused
- OpenAI cut Sora because it needed compute and revenue focus to win enterprise productivity customers.
- Berber Jin explains Sora was costly, low-revenue, and inconsistent with a shift toward developer and business tools.