Corporate Lunch Ep. 4: Where Pop Culture Meets Fashion
Sep 12, 2017
A lively dive into how a magazine became a streetwear powerhouse and the research‑first approach behind its projects. They tour Berlin’s creative scene and the hybrid HQ that fuels experimentation. Conversation swings to pop stars reshaping fashion week, Raf Simons’ haunting Calvin Klein work, and seasonal style picks like berets and pleated pants.
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032C As A Research-First Fashion Lab
- 032C evolved from an intellectual biannual into a hybrid media-and-merch research lab that pursues ideas across formats.
- Noah describes Jörg and Maria's Kreuzberg HQ, St. Agnes, where projects become articles, exhibitions, tees, or collaborations depending on the idea.
Visiting 032C's Kreuzberg Office
- Jörg runs 032C like a professor leading a small research crew that brainstorms across disciplines.
- Noah recounts visiting their non-corporate office with staff who act as researchers, producing long-run projects and occasional merch.
Berlin Location Fuels Creative Freedom
- Being based in Berlin freed 032C from fashion-capital expectations, enabling interdisciplinary, anti-establishment experimentation.
- Noah links the post–Berlin Wall creative surge and cross-discipline projects to the magazine's outsider sensibility and longevity.