
The Happiness Lab with Dr. Laurie Santos Why More Stuff Doesn’t Make You Happier
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Apr 27, 2026 Amit Kumar, assistant professor of marketing and psychology at UT Austin who studies how purchases affect pleasure. He discusses why experiential spending often outlasts the thrill of buying. Short chats cover dopamine-driven shopping, why we accumulate stuff, and how experiences boost anticipation, connection, and lasting joy.
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Unexpected Mustang Upgrade Changed The Day
- Laurie Santos and her producer were upgraded to a bright red Mustang convertible at no extra cost and spent the day laughing, blasting 80s music, and making memorable experiences around San Francisco.
- That single rental sparked Laurie’s Diderot dilemma: the fun moment made her ordinary Nissan feel shabby and triggered texts urging her to buy a Mustang.
Buying Thrill Comes From The Pursuit
- Dopamine drives the thrill of buying and bidding, making the pursuit often more rewarding than ownership itself.
- Bruce Hood describes how winning eBay auctions produced exhilaration while actual possession rarely matched that peak excitement.
More Stuff Fails To Raise Long-Term Happiness
- Economic growth hasn't translated into more happiness because people quickly adapt to new possessions and shift their reference points.
- Bruce Hood cites the Easterlin paradox and the Diderot effect where one upgrade makes other items feel shabby and prompts more spending.




