MacVoices MacVoices #26047: CES - STM's Latest Bags, Cases, and Charging Options
Feb 2, 2026
Tracy Smith, Head of Marketing & Branding for STM Goods, showcases the brand’s latest laptop backpacks, redesigned iPad cases, and charging accessories. Short segments cover limited-edition DuxPack colorways, improved magnets and stylus storage in the Dux Plus, and a sculptural three-in-one ChargeTree Air wireless charger. Quick product details and availability are highlighted.
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Longtime Fan Brings Beloved Bag
- Chuck Joiner has owned an STM bag for years and calls it the perfect conference bag that never wears out.
- Tracy Smith and the STM team joke about his 'fossil' bag while praising its longevity and utility.
Duxpack Elevated Travel Backpacks
- STM's Duxpack redefined premium laptop backpacks by targeting travelers and content creators with configurable interiors.
- New limited-edition colorways turn a functional bag into a visible, style-forward accessory.
Design Pop With Intentional Scarcity
- Most customers still buy black, but limited-run colorways satisfy buyers who want standout designs.
- STM uses scarcity (limited runs) to create desirability and encourage quick purchases.