The Prof G Pod with Scott Galloway State of Play: The Video Game Industry — with Joost van Dreunen
21 snips
Jul 12, 2023 
In this engaging conversation, Joost van Dreunen, a professor at NYU Stern and author of 'One Up,' shares insights about the $300 billion video game industry. He discusses the vital power dynamics shifting from developers to major platforms like Microsoft and Apple. Joost analyzes Epic Games' innovative impact, the challenges plaguing virtual reality, and the intersection of gaming with Web 3 technologies. He also highlights the contrasting fortunes of industry giants like Nintendo and the trials of struggling European publishers.
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Risk Aversion
- Legacy publishers are becoming risk-averse, focusing on sequels and established IP.
- This is driven by the increasing costs of marketing and distribution.
Microsoft & Activision
- Regulators focused on Microsoft's potential control of Call of Duty, neglecting broader market dynamics.
- This narrow focus highlights the need for simpler, more transparent merger policies.
Chinese Influence
- Chinese companies like Tencent, the world's largest gaming company, are largely absent from Western regulatory discussions.
- This oversight could be detrimental to Western competitiveness.
