26 - Sustainability in Action: Transforming Businesses for Positive Impact with Business for Social Responsibility's Laura Gitman

Your host, Alex Shevelenko, talks with the Chief Impact Officer of Business for Social Responsibility, Laura Gitman. Laura, a game-changer in the field of sustainability, shed light on BSR's mission, which has remained steadfast for over 30 years. The organization's primary focus is to work directly with large businesses due to their significant impact and ambition. BSR offers membership to companies, providing them with thought leadership, advice, networking opportunities, and collaboration.

Unlike other consulting firms that offer cookie-cutter solutions, BSR focuses on leading-edge work. They engage in multi-company or collaborative work, bringing together competitors to solve specific issues. They also conduct grant-funded research to stay ahead of cutting-edge sustainability issues.

One of the key takeaways from the conversation was Laura's emphasis on the misconception about companies and sustainability. She clarified that there doesn't have to be a trade-off between profitability and sustainability. In fact, she believes that companies can be both profitable and sustainable. It's a positive thing when companies pursue sustainability for profitability because it means they are more likely to invest in sustainable practices in the long term.

To learn more about Laura's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.