Building a Business From Scratch with Tracey Hicks

Tracey Hicks is the Owner of All Things Real Estate, a contemporary real estate supply store. As a real estate broker and the Co-owner of Dwell Realty, Tracey has decades of experience in the real estate industry. After creating the first Homebuyer Journal in 2011 and receiving an overwhelming response, Tracey decided to launch a business centered around creative marketing products for realtors. Since then, All Things Real Estate has grown from a small online store to a national leader in real estate supply design with a storefront in Portland, Oregon.

In this episode:

What does it take to build a business from scratch? How can you implement systems that help you not only grow your company now, but prepare it for long-term success?

Tracey Hicks didn't set out to become an entrepreneur. However, after working in the real estate industry for years, she noticed a gap in the market for modern real estate marketing materials. While building her own brand of products from the ground up, Tracey discovered the value of implementing systems and processes. Now, she is consistently updating and reinventing these systems to help her business pivot and grow — even in uncertain times.

On this episode of the Systems Simplified podcast, Adi Klevit sits down with Tracey Hicks, the Owner of All Things Real Estate and Co-owner of Dwell Realty. Tracey discusses how systems helped her grow her business from scratch and the strategies she used to reinvent her company during the pandemic. She also shares her sage advice to current and aspiring entrepreneurs. Stay tuned!