The Town with Matthew Belloni How to De-Age the Oscars with Amelia Dimoldenberg
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Mar 13, 2026 Amelia Dimoldenberg, YouTuber and creator of Chicken Shop Date turned Academy Awards red carpet correspondent, previews how she prepares to interview A-list stars. She explains the show’s move to YouTube in 2029 and the business behind turning viral clips into sustainable projects. They discuss adapting Chicken Shop Date into a rom-com and ideas to make the Oscars feel fresher and more musical.
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Oscars Strategy To Reach Younger Viewers
- The Academy is actively trying to 'de-age' the Oscars by adding influencers and streaming to reach younger viewers.
- Amelia Dimoldenberg was hired as social media ambassador and red carpet correspondent to bring YouTube-native audiences and clip-friendly moments.
Why Amelia Claimed The Red Carpet Title
- Amelia treats red carpet work as focused interviewing rather than casual TikToking and added 'red carpet correspondent' to clarify her role.
- She emphasizes purpose: prep, nominee interviews, and bringing her interview style to the Oscars carpet.
Awards Shows As Cultural Curators
- Amelia believes awards shows help distill an overwhelming media landscape by signalling recommended films and performances.
- She argues people like to be told what to watch and the Oscars still carry cultural weight among Gen Z and beyond.