AI Explored Custom GPTs for Marketers: Creating a Virtual Team
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Aug 27, 2024 Join Russ Somers, VP of Marketing at Quantified.ai and an expert in AI-driven marketing solutions. He dives into the transformative power of custom GPTs, sharing how they can serve as virtual team members for marketers. Discover innovative strategies for enhancing sales performance through virtual simulations and learn about Wendy Webinar, a tool designed to streamline content creation. Russ highlights the iterative process of training AI and emphasizes the importance of collaboration between marketers and their digital assistants.
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Increased Value with GPTs
- Custom GPTs enable small teams to achieve the output of larger teams, increasing individual value.
- Russ and one colleague achieve the work of a six-person team using custom GPTs.
Creating Your First GPT
- Start with a "Level 1" GPT for tasks you are skilled at but dislike.
- Build a custom GPT for something fun to learn the process effectively.
Wendy Webinar
- Russ created "Wendy Webinar" to handle webinar marketing content creation, including emails and landing pages.
- Naming GPTs like team members adds personality and makes the process more engaging.