CW 368: The Science of Winning & Losing with Po Bronson Author, NY Times Journalist & Creator of 'The $treet' on FOX

Po Bronson is a former Silicon Valley journalist for TIME, the New York Times, and Wired. He was the creator of the $treet, a television show on FOX that starred Jennifer Connelly, and author of "TOP DOG: The Science of Winning and Losing."

Bronson tries to distill why Wall Street promotes male analysts, even though women do a better job. He shares his intuitions on how a woman will be successful in business.

Bronson then tries to answer these quirky business-related questions:

- Why is home field advantage just as relevant in diplomacy and deal-making as it is in sports?

- How can the shape of entrepreneurs' hands be just as revealing as their business plans?

- What does Italy's domination of the packaging business have in common with the Harvard-Yale football rivalry?

The conversation then finishes with sociology as Bronson helps explain why younger siblings are more competitive than first-borns. He thinks that parents praising their children affects their competitiveness.

Find out more about Po Bronson at www.pobronson.com.

Po Bronson has built a career both as a successful novelist and as a prominent writer of narrative nonfiction. He has published six books, and he has written for television, magazines, and newspapers, including The New York Times and The Wall Street Journal, and for National Public Radio's Morning Edition.

Po Bronson's book of social documentary, "What Should I Do With My Life?", was a #1 New York Times bestseller and remained in the Top 10 for nine months. His first novel, "Bombardiers," was a #1 bestseller in the United Kingdom. His books have been translated into 19 languages.