Ep 146: Jake Paul & Geoff Woo on Building Anti Fund, the Future of the Creator Economy & How to Change the Culture

Mar 19, 2026

Geoff Woo, venture investor who backed OpenAI and Anduril, and Jake Paul, creator-turned-boxer and entrepreneur, discuss culture, AI, and building consumer brands. They talk about founding Anti Fund and early contrarian bets. They explore AI’s impact on authenticity, prediction markets like Betr, the revival of live events, and persuading the next generation to build and lead.

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ANECDOTE

Impromptu Stage Moment With President Trump

Jake Paul described going on stage with President Trump after a sit-down interview and improvising his remarks instead of reading prepared notes.
He said Trump has a commanding stage presence and the live exchange felt intense and authentic, which surprised friends and followers.

INSIGHT

Attention Is The New Scarce Currency

Jake Paul and Geoff Woo argue attention is the scarcest, most valuable currency as AI multiplies content volume and noise.
They believe creators with real influence can direct where human attention goes and thus shape culture and markets.

ANECDOTE

How Anti Fund Began From Personal Goals

Geoff Woo recounted reconnecting with Jake in 2021 and how Jake set goals like boxing and starting a VC as tangible projects to build reality around.
Their shared values and Jake's willingness to change the game led them to found Anti Fund and begin investing.

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Jake Paul is a social media influencer-turned-entrepreneur and boxer. He’s not only one of the most popular figures on the planet among Gen Z, but also an outspoken patriot, capitalist, and builder. Together, he and Geoff Woo founded Anti Fund and have backed OpenAI, Anduril, Ramp, among others. Why did Jake decide to speak out on politics? How do we win over the next generation? And how is AI changing the culture, from new social media platforms to prediction markets and the revival of in-person events?

We recorded this conversation the day after Jake appeared with President Trump at a Kentucky rally. He explains why he’s speaking out on politics, even if it costs him financially, and why authenticity is key to cultural influence. Next, we explore the origins of Anti Fund, and how Jake and Geoff had the conviction to back Anduril before defense tech was in vogue. They also invested in OpenAI and were instrumental in rolling out Sora; learn about the strategy behind the launch and the challenges around AI slop and identity authentication. Additionally, Jake is the co-founder of Betr, and we discuss its recent partnership with Polymarket, what’s next for prediction markets, and how to build guardrails for customers. Finally, we explore Jake’s success in pioneering the creator economy and building consumer brands. In the 1960s and 70s, most kids aspired to become astronauts. Today, they want to be content creators, in part because of Jake’s influence. We conclude with Jake’s advice for young people in the AI era, and how we can persuade the next generation to love their country and embrace a builder mindset.

00:00 Episode intro

02:20 On stage with President Trump

06:00 Attention is the most valuable currency

08:00 The origins of Anti Fund and backing OpenAI, Anduril, Ramp, and others

09:10 Betr + Polymarket and the future of prediction markets

14:58 Launching Sora with OpenAI

16:14 Are you worried about AI slop?

19:10 How AI is changing culture; revival of in-person events

21:20 Who should become a creator?

24:30 Fighters as cultural icons

31:30 How to win the culture

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