Email marketing isn’t dead - but it can often be done better. Today we’re joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerce operator, to talk about the email marketing strategies that actually drive revenue.
Karly shares why most brands are underutilising flows, especially when it comes to welcome sequences and post-purchase emails, and how extending these can lead to significantly higher conversion rates and long-term revenue. She walks through what a 30-day+ welcome flow could look like, how to inject personality and pattern-breakers into emails, and why category-specific messaging can make a big impact, especially when you offer multiple product types.
We also dig into smart retention plays beyond email, including how to think about product drops, building anticipation with your list, and creating “got it” moments post-purchase, as well as diving into reactivation timing, how brands can drive second purchases with value-first strategies not just aggressive discounting, and much more.
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00:00 Introduction to Karly Craig and Her Journey
02:41 The Evolution of Karly's Book: Email is Not Dead
05:52 Key Pillars of Automated Flows in Marketing
12:00 Building Effective Email Flows for E-commerce
14:54 Post-Purchase Strategies and Customer Retention
18:05 Reactivation Strategies and Long-term Customer Engagement
20:54 Creating a Personalized Customer Experience
24:08 Leveraging Customer Accounts for Increased LTV
26:59 The Role of Discounts and Promotions in Retention
29:52 Final Thoughts on E-commerce Marketing Strategies
38:43 Building Customer Loyalty Through Engagement
41:57 Innovative Attribution Models for Marketing
45:07 Rethinking Loyalty Programs
49:14 Enhancing Customer Experience with Technology
52:54 Strategies for Successful Product Drops
01:01:00 Leveraging Community for Brand Growth
01:13:25 Investing in Personal Development Through Coaching
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