The Best People with Nicolle Wallace Scott Galloway Wants You to Resist and Unsubscribe
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Feb 16, 2026 
Scott Galloway, entrepreneur and professor who launched the Resist and Unsubscribe campaign, explains using consumer spending as political power. He outlines how coordinated unsubscribes can move markets. He names target companies, discusses why tech leaders stay silent, and urges small collective economic actions alongside protest and voter engagement.
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Use Subscriptions As Leverage
- Unsubscribe from major tech subscriptions to hit companies' revenues and market caps.
- This saves money and signals disapproval with minimal disruption to your life.
Markets Drive Political Response
- Market drops compel the president to change course more than moral outrage.
- Companies sensitive to subscription revenue are thus strategic pressure points.
Target 'Ground Zero' Platforms
- Focus cancellations on 'ground zero' platforms that enable the administration and are subscription-sensitive.
- Combine small household actions cumulatively to create meaningful financial impact.