SPS 058: Transitioning From Writer To Speaker Using "Endless Referrals" & "The Go-Giver Way" with Bob Burb

Get ready for a fun and insightful episode as we welcome Bob Burg, a renowned speaker and author of captivating books like "The Go-Giver," "The Go-Giver Series," and "Endless Referrals." Bob shares his secrets on how to turn your book into a series while delivering an uplifting and fulfilling approach to business that is not only emotionally rewarding but financially lucrative.

In this engaging conversation, Bob recounts his journey in the speaking industry and how he experienced significant growth after heeding the advice of fellow professional speakers. They suggested that he write a book to take his career to the next level. Bob quickly realized that his book could serve as a proactive tool to sell his services more effectively, efficiently, and consistently.

Discover Bob's unique process of contacting professionals and utilizing strategic questions to gauge their interest, needs, and budget. He reveals the power of obtaining permission to send someone your book, as it positions your work as a valuable resource that they will appreciate.

Prepare to be inspired as Bob reveals how he successfully sold 950,000 books and provides actionable tips on transforming your book into a series. Discover how to leverage your book to grow your speaking business and the importance of building systems and processes to achieve your goals.

Tune in now and uncover the secrets to turning your book into a captivating series. Gain valuable insights from Bob Burg's expertise and learn how go-givers and go-getters can go far in the world of business.

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