CEO: Behind the Scenes Think bigger before AI leaves you behind
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Feb 25, 2026 Mark Moses, founding partner of CEO Coaching International and bestselling author, shares bold leadership stories and a near-bankruptcy comeback. He discusses setting billion-dollar ambitions with symbolic acts, the four traits of top CEOs, when to upgrade teams, and why AI readiness is really leadership readiness. Short, punchy lessons on scaling, accountability, and pairing AI with coaching.
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Two Days From Bankruptcy Then A Million Dollar Wire
- Mark Moses nearly filed for bankruptcy after his mortgage business collapsed and laid off 240 employees overnight. Two days before filing, an investor wired $1,000,000 and the company later grew to $1.6 billion annual revenue and exited in 2006.
Riding An Elephant To Declare A Billion Dollar Goal
- To signal audacious ambition, Mark Moses rode an elephant into his company annual meeting and declared a billion-dollar goal. The stunt generated media coverage and helped embed a culture of thinking big that later produced $1.6 billion revenue.
Use Symbolic Stunts To Build Belief And Momentum
- Use bold symbolic actions to create belief and alignment: make your vision infectious so people buy in and act. Mark's elephant stunt created momentum and a shared billion-dollar ambition.
