The Social Entrepreneurship & Innovation Podcast #225 - How to Market Travel Ethically, Sustainably, & Responsibly, with Mikey Sadowski of Intrepid Travel
Some companies use misleading marketing strategies to appear more environmentally friendly. For the ones that actually "walk the talk", how do they separate their brand from this practice? One way is through setting ethical marketing guidelines.
Mikey Sadowski is the GM (VP equivalent in North America) of Global PR and Communications at Intrepid Travel, the largest adventure travel company with 25 offices around the world, and networks with 28 destination management companies (DMCs). Intrepid Travel is also the largest travel B Corp that offers sustainable, experience-rich travel, prioritizes purpose over profit, sets ethical marketing guidelines, and has a not-to-profit foundation.
In this episode, Cory and Mikey talk about intentional allyship and inclusivity in travel and marketing, along with the philosophy, strategy, and marketing of purpose-driven brands in a world of greenwashing and impact washing. Mikey shares how people and brands, like Intrepid, work together to achieve their goals to grow, develop, protect, and maintain a strong public image by showing authenticity, setting ethical marketing standards, and doing simple and impactful work.
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