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OpenAI Kills Sora Video Model

Mar 24, 2026
They discuss OpenAI discontinuing the Sora video model and what that means for AI video generation. They explore strategic pivots toward productivity tools and reasons like compute costs and competition. They cover Sora’s rapid rise and sharp usage drop, plus rival companies and a rumored Disney deal falling through.
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ANECDOTE

Host's Personal Offer To Try Sora Before Shutdown

  • Jaeden plugged his own AIbox.ai which hosts Sora and 70+ models, offering access before OpenAI kills the API.
  • He offers $8.99/month and positions it as a last chance to try Sora before deletion.
INSIGHT

OpenAI Redirects Resources To Productivity Tools

  • OpenAI is winding down Sora and video features to reallocate computing and talent toward productivity-focused tools.
  • Sam Altman told staff the company will consolidate apps (ChatGPT, Codex, browser) into one unified product for enterprise and individual use.
INSIGHT

Sora Grew Fast Then Lost Momentum

  • Sora saw a rapid early adoption but steep dropoff from viral curiosity to novelty usage.
  • Jaeden cites ~627k iOS downloads in first week and total ~4.58M downloads with daily US/JP/CA downloads falling below 25k by January.
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