How Hotels Win More Multi-Generational Revenue - Valerie Ferguson

In this episode, Valerie Ferguson, the former Regional General Manager of Resorts at Walt Disney World, shares what multi-generational travel reveals about guest behavior, loyalty, and long-term revenue. Drawing from her experience across luxury and large-scale operations, she explains why family travel is expanding across three generations and how that shift is reshaping expectations. You’ll hear how shared experiences, not amenities, drive repeat visits, and how hotels can design activities and programming that resonate with grandparents, parents, and kids at the same time. If you’re looking to capture more demand from high-value family travelers, this episode gives you a clear lens on where to focus.

You may also like:

• Operations Is Why Guests Come Back - Valerie Ferguson
• Your Guests Define Your Brand Now - Valerie Ferguson

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands