The Happy Pricing Podcast Pricing by value, not time
4 snips
May 22, 2024 Beccie D'Cuhna, the founder of CourageLab, specializes in empowering leaders and teams through mediation, training, and coaching. In this insightful discussion, she shares her transformative journey towards valuing pricing over time. Beccie emphasizes the importance of courageous conversations and effective communication in negotiating value. She also explores the complexities of workplace dynamics influenced by mindset and emotional intelligence, advocating for a shift from aggressive sales tactics to fostering trust and meaningful client relationships.
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Episode notes
Managing Energy
- Focus on managing energy and investing in ways that allow for focused energy allocation.
- This allows to focus on high-impact areas instead of draining tasks.
Courageous Leaders Program
- Beccie created the Courageous Leaders Program to address avoidable workplace conflict and promote healthier communication.
- This program offers a defined journey and value proposition, unlike bespoke work.
Managing Ambiguity
- Clients often prefer time-based pricing due to its clarity and avoidance of ambiguity in project scope.
- Introducing structured phases, like a discovery phase, can make complex projects feel more contained for clients.