Bankless Behind Axie Infinity's Engine | Jiho (Layer Zero)
Feb 8, 2022
Jeff ‘Jiho’ Zerlin, Co-founder of Axie Infinity, shares his journey from a passionate gamer and entrepreneur to a leader in the play-to-earn gaming space. He opens up about how his childhood experiences shaped his understanding of community and game economics. Jiho discusses Axie Infinity's secret to lasting success, revolving around community building and shared ownership. He also explores the emotional connections players have with their NFTs and the challenge of balancing competition and camaraderie in a rapidly evolving gaming environment.
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Rewarding vs. Fun
- Games should strive to be rewarding rather than simply fun, mirroring the complexities of real life.
- Axie Infinity aims to create a rewarding metaverse experience by incorporating social, economic, and legacy-building aspects.
Organic Growth
- Jiho's involvement with Axie Infinity began organically, starting as an early community member contributing to the whitepaper and communications.
- Initially, he was paid in Axies, some of which are now highly valuable.
Community Building Across Market Cycles
- Community building in bull and bear markets presents different challenges, attracting missionaries in bear markets and a wider audience in bull markets.
- This influx of new members can lead to cultural shifts and generational divides within the community.