Process The Podcast What To Do If You Get Cancelled: Sally Branson on Due Diligence & Protecting Your Hard Work
How do you protect your brand when the unthinkable happens? In this episode of Process, host Arielle Thomas is joined by Sally Branson, a leading Crisis Management and Reputation Management Director. Together, they pull back the curtain on the high-stakes world of protecting a creative legacy.
Sally reveals why a crisis is process-driven rather than just a disaster to be feared. From the volatile nature of influencer marketing to the legalities of product safety, this conversation is an essential masterclass for any founder. They dive deep into the necessity of due diligence, the power of transparency against misinformation, and the heavy emotional impact a public crisis has on a founder's mental health.
Whether you're navigating stakeholder management, rebuilding your SEO reputation, or establishing consumer trust, Sally’s "control the controllables" approach offers a roadmap for maintaining brand integrity in an unpredictable digital age.
In This Episode:
How to treat your reputation as a tangible asset rather than an abstract concept.
Navigating the "new rules" of influencer marketing to avoid liability and hidden risks.
The secret to building unshakable consumer trust through radical transparency and product safety.
Why due diligence is your brand's best insurance policy against future scandals.
Managing the emotional toll on founders when facing public scrutiny and high-pressure stakes.
Mastering stakeholder management to keep partners and investors aligned during a storm.
Tactical SEO strategies to reclaim your digital narrative and rebuild after a reputation hit.
The future of brand integrity and how to stay resilient in an evolving creative landscape.
Say hello to us!
You can find us through the links below:
Our Guest, Sally Branson, on Linkedin Here
Your host, Arielle Thomas, on Instagram Here
Process the Podcast on Instagram Here
See you next Tuesday!