Coin Stories with Natalie Brunell

Shirish Jajodia: Inside Strategy's $70 Billion+ Bitcoin Treasury

41 snips
Aug 19, 2025
Guest
Shirish Jajodia
In this discussion, Shirish Jajodia, Head of Investor Relations and Treasury at Strategy, dives into the evolving world of Bitcoin treasuries and investor relations. He sheds light on how public companies are adapting to Bitcoin's growing presence in capital markets. Shirish reveals the strategies behind managing a substantial Bitcoin treasury and the importance of fair value accounting. He also explores potential innovations in Bitcoin-backed financial products and emphasizes the need for companies to communicate effectively with investors in this digital age.
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ADVICE

Pace Purchases To Avoid Market Impact

  • Execute Bitcoin buys gradually to avoid moving the market and manage pacing by liquidity conditions.
  • Accelerate purchases when price drops but avoid eating into overall market liquidity.
ADVICE

First Buys Are The Biggest Hurdle

  • The hardest part of corporate Bitcoin adoption is building conviction; the first buys are the toughest.
  • Use available playbooks, research, and execute thoughtfully once conviction exists.
ANECDOTE

From No Banks To Many Partners

  • When Strategy began, no major banks underwrote Bitcoin deals and few analysts covered the company.
  • Now Strategy works with many top banks and counts a growing analyst and institutional research ecosystem.
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