Sweathead, A Strategy Podcast Are Fractional CMOs Tiny - Or Do They Just Do A Fraction Of CMO Work In A Fraction Of The Time? - Fractional CMO, John Lyons
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Aug 5, 2024 John Lyons, a fractional CMO and marketing strategist with expertise in B2B and cybersecurity, sets the record straight about his role, likening it to a timeshare. He discusses why many agencies struggle with marketing, delving into issues like arrogance and low margins. John shares insights on creating memorable content, using distinctive assets like a signature hat, and his approach to niching down for success. He also opens up about his mental health journey, highlighting the importance of therapy and lifestyle changes.
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Sitting By The Bins To Stand Out
- John created the "Bin Juice" videos—him sitting by bins—to be distinct and authentic on social.
- The quirky, consistent content helped him reconnect with his network and attract prospects.
Price Senior Time Appropriately
- Charge for senior time and avoid using high-rate people for low-value tasks.
- Use your experience to deliver more value in less time rather than being an 'internal free asset'.
Market Yourself By Sharing Practical Processes
- Use downtime to document and market your methods by creating useful resources.
- Turn practical processes into shareable eBooks or content to attract clients.