With everyone feeling the squeeze from the extended lockdown on their wallets, the big players in the fitness industry have started to report higher membership cancellations, as people reassess where and what they spend their money on. But some gyms are proving to weather this storm better than others. Noel Chelliah, Chief Exercise Officer at DailyMuscle, which provides group fitness classes and semi-private training with a strong emphasis on community building, talks to us about the gym's shift to the online sphere.
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