New Media How To Build a 7-Figure Membership Business
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Feb 21, 2026 Alison Yazdian, CEO of Uscreen — builder of a video-first membership and OTT platform. She discusses how creators turn video into predictable recurring revenue. Short takes on pricing and tiering. Short takes on must-have features like live, community, and onboarding. Short takes on using pay-per events and funnels to convert and retain subscribers.
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Recurring Revenue Requires Ongoing Value
- Memberships deliver forecastable, recurring revenue while requiring ongoing value delivery.
- Alison stresses memberships complement other monetization like merch and ads, not necessarily replace them.
Start With Free Tiers Or Trials
- Offer a free tier or free trial to start relationships and capture emails before asking for paid commitments.
- Use the free level to funnel users into paid tiers with targeted marketing automations.
Prove Propensity To Pay First
- Test audience willingness to pay with pay-per items, surveys, or one-off products before launching subscriptions.
- Use that data to inform pricing, tiers, and the subscription offer.