AI Snips
Chapters
Transcript
Episode notes
Audience Is Anyone Observing You
- An audience includes anyone observing your business, whether they buy or just browse.
- Treat them like a movie audience that judges if your offering is worth their time.
Serve Audiences You Belong To
- Be a member of the audience you plan to serve so you truly understand their needs.
- Avoid serving groups you don't belong to because you won't speak their language or meet expectations.
Go Where Your Audience Hangs Out
- Research where your audience spends time online and read their comments to learn needs and spending habits.
- Use this research to decide if you can deliver real value or solve a genuine pain.