AI Will Disrupt Ketchup, with Marty Ringlein (Founder of Agree)

Today, I'm sharing three courses of conversation and food with my friend Marty Ringlein. He's an entrepreneur and investor – as a many-time founder, he's built and served as CEO of three startups acquired by Twitter, WPP, and Eventbrite, respectively. On the venture capital side, he's a GP at Adventure Fund, which has invested in early to growth stage companies like Figma, Chime, Plaid, SpaceX, Beehiiv, and SwagUp, to name a few.

Now, he's on his latest upstart journey as Co-founder & CEO of Agree, an all-in-one agreements platform at the intersection of fintech, legaltech, and SaaS. It begins with notions of a more modern Docusign or Hellosign, enabling anyone to send and sign an agreement with AI-powered workflows, but gets even more interesting when it blends with notions of Quickbooks or Stripe, integrating payments into the agreement process and post-agreement relationship.

In other words, there's typically some financial obligation that comes after the legal transaction – why not send contracts that can also move money?

It's three courses of conversation: Marty's unique founder insights, mutual founder therapy, and his strengths and weaknesses (fueled by conversations I had with his founder friends). There are few resumes in tech as dense as this one. Follow him on X at @martymadrid.

This is Three Course Founders, Episode 005: AI Will Disrupt Ketchup, with Marty Ringlein of Agree.

My mission with this show is to have deeper conversations with people trying to change the way the earth spins -- to follow my own curiosity, and help me and you better understand how the world works and how to move with more intention. I'm Sherveen Mashayekhi, founder and CEO of venture-backed Free Agency, and I'm an angel investor & startup super-nerd. Follow: https://x.com/sherveen

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