The Marketing Freelancer: Unicorns Unite

#280 Custom GPTs for Freelance Marketers: How to Use AI to Save Time and Land Better Clients

Mar 24, 2026

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Custom GPTs: Part 2

You've been using AI for your clients, but are you using it for your own freelance business?

I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job.

Jenn Mullen shares how she built a detailed Claude project and how connecting it to her Google Drive saves her 10+ hours a week on her own marketing.

Robyn Stoney walks us through how she trained her custom GPT on frameworks that led her to stop charging by the hour and move to outcome-based pricing.

Candice Tate explains how she uses AI to keep her growing agency team consistent and her GPT's most underrated feature.

Listen to learn more about

How to build a custom GPT project that actually sounds like you and why the personal details matter
Why all three guests started using AI for their own business before their clients
The prompting habits that separate good outputs from cookie-cutter ones
Real use cases beyond client work: building an AI executive assistant, connecting your calendar, planning launches, context switching, and even managing kids’ schedules

The freelance marketers doing this custom GPT work are pulling ahead. This episode shows you exactly what they built and how it’s leading to better clients.

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Links Mentioned in Show:

Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now
Need a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!
Listen to Part 1- Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them #279
Freelancer Rates in 2026: The Truth About What You’re Really Making Per Hour with Emily Reagan #277
How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276

Connect with Candice Tate:

Fractional Inbound Marketing Specialist
@clevercalic.co
https://clevercalic.co/

Connect with Jenn Mullen:

Connect with Robyn Stoney:

Connect with Emily:

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.