The Aperiam Podcast Fate of The Open Web
Nov 12, 2025
The conversation dives into the changing landscape of the open web as AI influences consumer interactions. Experts discuss the balance between technology and evolving business models. Flexibility and a willingness to experiment become crucial for publishers and brands. They explore how customer feedback can shape product direction while emphasizing that the open web is far from dead—it's adapting. Founders and businesses are encouraged to rethink strategies, harness partnerships, and navigate new market dynamics to seize opportunities.
AI Snips
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Episode notes
DBA Told Us To Stop Adding Metrics
- Corey recalled a DBA at Texaco who demanded 20 metrics instead of endless metrics features.
- The story showed customer clarity can overturn internal engineering assumptions.
Use Player-Coach Sales And Share Learnings
- Do treat early sellers as player-coaches who can both sell and train others.
- Do share field learnings broadly and ask for learnings, not prescriptive solutions.
Delay CROs; Hire A Player-Coach First
- Do hire the first non-founder sales leader as a player-coach, not a pure-scale CRO.
- Do wait to hire scaled sales leadership until you have scripts, ICP, onboarding, and repeatability.