The Majestic SEO Podcast What Changed in SEO in 2024?
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Dec 4, 2024 Alex Moss, Principal SEO at Yoast and co-founder of Firecask, along with SEO consultants Dani Leitner, Andy Frobisher, and Sukhjinder Singh, discuss the transformative changes in SEO over the past year. They explore AI's growing influence on SEO practices and the essential adaptation required from professionals. The group debates the risks of losing topical authority amid new spam policies and emphasizes the need for a strategic understanding of buyer journeys. They also highlight the importance of diversifying skills in digital PR, including experimentation with platforms like TikTok.
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SEO and IT
- Dani Leitner believes SEO shouldn't be categorized under marketing.
- SEO involves technical skills like reading code, placing it closer to IT.
Google's Spam Policies
- Google introduced new spam policies in 2024, including site reputation abuse.
- This policy penalizes sites exploiting their reputation to rank irrelevant content.
Topical Authority and E-commerce
- Sukhjinder Singh discusses handling two e-commerce sites with different target audiences (baby vs. adult clothing).
- He advises keeping sites separate, even if one has lower authority, to avoid topical conflicts.