Episode 87 - Turn Consulting hours into signature Workshops Ft. Silvia Coco

What if your consulting expertise became a repeatable workshop?

In this episode, I'm joined by Silvia Coco, brand and business strategist known as La Creativa. She works with micropreneurs helping them gain clarity and make grounded business decisions.

At the heart of her work is a Brand Audit workshop journey that helps clients explore their business from multiple angles: their positioning, audience, competitors, offers, and customer journey. Instead of relying only on traditional consulting conversations, Silvia facilitates these explorations through a structured Miro board where insights, ideas, and decisions become visible.

Together we explore how turning your expertise into repeatable workshop frameworks can make your work more tangible, collaborative, and impactful for clients.

⚡️ Key Takeaways

✔ Why workshops can make consulting work more tangible and collaborative for clients

✔ How Silvia transformed strategy interviews into a facilitated Brand Audit workshop

✔ Why branding is much more than logos and colors - it starts with values, positioning, and audience

✔ Why visual thinking tools like Miro help surface insights and decisions faster

✔ How repeatable workshop frameworks strengthen your consulting methodology

🎥 Chapters

00:00 Introduction

02:00 Silvia's Journey Into Brand Strategy

04:30 Branding Beyond Logos and Colors

07:10 From Strategy Interviews to Workshops

10:15 Inside Silvia's Signature Brand Audit Workshop

14:40 Designing a Strategy Board in Miro

18:00 Making Consulting Tangible for Clients

21:30 The Workshop as a "Gym" for Business Thinking

25:00 Creating Repeatable Workshop Frameworks

28:40 Navigating Multiple Audiences as a Consultant

32:00 Final Reflections

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Want to turn your consulting expertise into a signature workshop?

In my 1:1 Signature Workshop Sprint, we work together across 3 focused sessions to design the workshop that structures your methodology and strengthens your offer.

Book a call to explore it here:

https://cal.com/laworkshoppeuse/15min

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👤 Guest - Silvia Coco | Brand & Business Strategist, La Creativa

Website: https://www.lacreativa.ch/

LinkedIn: https://www.linkedin.com/in/silviacoco/

🎙️ Host - Nathy Ravez | La Workshoppeuse

LinkedIn: https://www.linkedin.com/in/nathyravez/

Newsletter: https://laworkshoppeuse.kit.com/newsletter

Fit For Facilitation Community: https://community.fitforfacilitation.com/