The One Comma Club Challenge: Day 3 of 5 - Monetizing Your New Skill | #Marketing - Ep. 109

Jan 28, 2026

Catherine Jones, funnel training leader who mentors and certifies builders, and McCall Jones, sales and persuasion coach who teaches natural selling, walk through monetizing funnel skills. They explain the ‘Hit By a Bus’ sales system, using customized free samples, showing before‑and‑after gaps, and mapping the full paid plan. Short, practical segments on turning builds into paid projects and certification pathways.

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INSIGHT

Funnel Building As A High-Leverage Skill

Building funnels is the fastest, recession- and AI-resistant path to earn a one-comma club award.
Russell frames funnel building as a high-demand, high-leverage skill every business needs now.

ANECDOTE

Friendship Call Turned Into $10K

McCall booked a "friendship" call, gave a free customized plan and the prospect asked to hire her immediately.
That single approach produced $10,000 across two clients and validated the method.

INSIGHT

Sales Is A System, Not A Personality

Sales anxiety often stems from lacking a repeatable system, not a lack of personality.
Non-sales people can sell naturally by following a simple three-step framework.

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In this episode of The Russell Brunson Show, we tackle the biggest sticking point for almost everyone once momentum starts building: selling. By day three of the challenge, many of you already had leads, conversations, and even people asking about funnels—but the real question was, how do you actually turn this into money without feeling awkward, pushy, or salesy? Today is about removing that fear completely and replacing it with a system that makes selling feel natural, ethical, and simple.

I’m joined by McCall Jones for a powerful training that shows you how to get clients without “closing” in the traditional sense. Instead of pressure, scripts, or high-stress sales tactics, she breaks down a clear, repeatable process that helps prospects want to pay you—often before you ever ask. This session is a turning point in the challenge, where funnel building stops being a hobby and starts becoming a real business skill you can monetize with confidence.

Key Highlights:

◼️Why most people don’t have a sales problem—they have a sales system problem

◼️How to use a free sample the right way so prospects naturally want more

◼️The “Hit By a Bus” framework for selling without pressure or pitching

◼️How to show value by highlighting before-and-after differences in a funnel

◼️Simple language shifts that turn conversations into paid projects

This episode is where everything clicks. You already know there’s demand. You already know you can build the thing. Now you know how to get paid for it—without becoming someone you’re not. Once you understand this approach, selling stops feeling scary and starts feeling like service. And that’s when this whole opportunity really opens up.

◼️https://onecommaclub.com

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

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