
Cautionary Tales with Tim Harford Sphygmograph Be Damned: The Science of Love
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Feb 13, 2026 A tech-savvy seeker reverse-engineers an online dating site and deploys armies of bots to test matchmaking. Historical attempts to quantify love get compared to modern machine-learning clustering and visibility hacks. The story explores dating fatigue from too many choices and the gap between algorithmic similarity and real-life chemistry.
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Grad Student Sleeping Under His Desk
- Chris McKinley slept under his desk at UCLA while obsessively checking OkCupid at 3am.
- He combined math, coding and persistence to try to solve his dating problem with technology.
Old Tech Promised To Measure Love
- Hugo Gernsback in 1924 proposed mechanical tests to measure romantic compatibility.
- The century-old belief that technology can predict love echoes in today's dating apps.
Early Computer Dating At Harvard
- In 1966 Compatibility Research used punch cards and an IBM mainframe to match students.
- The founders largely filtered by simple criteria and then effectively matched randomly.






