Crossword Perspectives with Miriam Schwab
10 snips
Apr 19, 2026 
Miriam Schwab, Head of WordPress relations at Elementor who represents the company at WordCamps, talks about Elementor’s ecosystem and how it scaled. She discusses listening to users, community-led growth, and balancing product changes with WordPress compatibility. She also covers monitoring feedback across platforms and Elementor’s moves beyond core plugin features.
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How Elementor Built A Massive Ecosystem
- Elementor became one of the largest WordPress ecosystems by design, shipping hooks and filters to enable third-party add-ons early on.
- That priming plus timing, strong marketing, and a user-feedback loop created ~30% WordPress adoption and ~1,000 third-party add-ons.
Make User Feedback Central To Growth
- Listen and respond to users aggressively; take complaints seriously but measure them against broader adoption metrics.
- Use in-person channels (WordCamps, booths) to hear quiet positive signals that don't surface online.
Engage Competitors To Improve Shared User Experience
- Public community engagement matters because many ecosystem partners both dislike and depend on you.
- You don't need universal approval; instead build working relationships so shared users get a consistent experience.