Sharon Price John: Going For The Possible (Even If It's Not Probable)

This week Andrew talks with Build-A-Bear President & CEO Sharon Price John. Sharon took the reins at Build-A-Bear in 2013 and in just a few short years helped revitalize the brand and lead the company through a financial turnaround. Since then, she and her team have continued to grow Build-A-Bear into a global sensation. The company has sold over 200 million bears around the world and is celebrating its 25th anniversary during 2022. Sharon is the author of the upcoming book Stories & Heart and the book is filled with candid stories to inspire others to create meaningful change. As you’ll hear in this conversation, Sharon is no stranger to finding ways to expand horizons and make an impact. Sharon and Andrew explore how to find your purpose, create your own opportunities, and the power of focusing on the possible even when it’s not probable.  There is something in this conversation for everyone. 

Show Highlights:
(2:50) – Sharon’s childhood
(3:17) – Creative passions
(4:08) – Decision to travel internationally in high school
(5:05) – How travel changed trajectory of Sharon's life & perspectives
(6:53) – Working at World’s Fair
(8:56) – Interviewing for jobs in New York
(9:21) – Setting personal “Price Values”
(11:01) – Trying to find a job in New York
(13:28) – Power of not knowing any better
(13:38) – Focusing on the possible even if it’s not probable
(13:59) – Leading Build-A-Bear turnaround
(17:00) – Transforming Build-A-Bear into multi-dimensional brand
(18:57) – Expanding processes and technology to scale Build-A-Bear
(19:33) – Seizing market opportunities
(20:42) – Overcoming retail adversity & economic challenges
(22:02) – Building a consistent guest experience & “the surround sound of engagement”
(24:30) – Adding more heart to life
(25:36) – Identifying team members to carry out a vision
(26:22) – Sharon’s upcoming book Stories & Heart 
(26:37) – Creating meaning through experiences
(26:58) – Reflecting on your journey
(28:12) – Keeping things in perspective

** For more info on Sharon's upcoming book, visit www.storiesandheart.com **

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