The Story Of Nike With Nike Historian-Emeritus Scott Reames

"Prefontaine basically started Nike's Sports Marketing entire blueprint: athletes talking to athletes. That's one reason Phil Knight was so anti-advertising for a long time; he felt that the best advertising was one athlete telling another. We called it 'word of foot' advertising instead of 'word of mouth.'"

My conversation with Scott Reames on the podcast today is one of the most fascinating discussions I've ever had. Scott is the Nike Historian-Emeritus and worked at Nike from 1992-2021. During his time there, Scott successfully documented Nike's history, and that built the backbone of the wildly successful book by Co-Founder of Nike Phil Knight, "Shoe Dog." Scott knows more about the history of Nike than anyone else. 

I let my curiosity guide this conversation, resulting in a fascinating and wide-ranging discussion. I pick Scott's brain on many different topics, including Nike's beginnings, some of their biggest signings (Lebron James, Tiger Woods, Serena Williams, etc.), Nike's most significant calculated risks, how Nike grew from $8,000 in revenue its first year to $44.5 billion in 2021, and many more subjects. 

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The podcast graphic was done by the talented: Xavier Gallo.

S H O W   N O T E S

-Our Instagram: https://www.instagram.com/therunningeffect/?hl=en

-Scott's Linkedin: https://www.linkedin.com/in/scott-reames-1b59527/?trk=public_profile_samename-profile 

-A Great Article On Scott: https://www.sportsbusinessjournal.com/Journal/Issues/2021/11/22/Insiders/Marketing-and-Sponsorship.aspx