In episode 33 of The Startup Playbook Podcast, I sat down with Simon Walker, Partner Marketing Manager at IFTTT (If This Then That).

Aside from his role at IFTTT, Simon is also the co-founder of Gone Social, a community of 2,500+ social media, marketing and PR enthusiasts in Silicon Valley sharing best practices, tools and ideas.

Prior to his role with IFTTT, Simon was the Head of Marketing at LIFX , an Australian startup that raised $1.3M inside a week on Kickstarter and went on to raise $12M from Sequioa Capital.

In the interview, Simon shares how to market innovative products, the importance of value driven marketing and how startups can develop partnerships with large organisations.

Show notes:
– LIFX
– LIFX Kickstarter campaign
– Startup Daily
– Mat Beeche
– Taylor Ventures
– Eric Toda
– Fidget cube
– IFTTT
– Aware
– Gone Social
– Lauren Michaels
– Gone social (Twitter)
– Inspire9
– Simon Walker (Twitter)

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Rohit@startupplaybook.co
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)

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