Dan Moore didn’t build his gyms the way most people expect.
In fact, at one point, he had 250 members… with no booking system at all.
In this episode, Dan breaks down how he grew DM Elite to 3 locations and 500+ members—and what he’d do differently if he started again.
We get into:
- Why scaling creates problems you can’t outwork
- The real reason most onboarding processes fail
- Why session ratios matter less than you think
- How email became one of his most powerful retention tools
- And the truth about “premium” positioning
Find Out More About Dan:
- His Instagram: https://www.instagram.com/imdanmoore/
- His Gym: https://dmelite.co.uk/
The Small Group Gym Pod